Category Taste Overview
Fragrance family share and WoW change, temperament tag cloud, price band × family heatmap — the full taste picture in one view.
TASTE TREND INSIGHTS
Taste Trend Insights — see where taste is heading
Every real consumer decision becomes a signal of taste evolution: which concepts are rising, which positioning zones are empty, which audience competitors are stealing — upgrade from quarterly reports to live insights.
Live decision dataSix modulesBrand-ready
From quarterly reports to live insights
Traditional trend reports are slow, sampled, and descriptive. What brands really need is real-time, actionable taste signals that plug into their workflow.
Taste Trend Insights is built on real consumer decision data — the tradeoffs, rejections and reasons behind every fragrance, skincare or spirits choice, turned into trend radars and positioning maps brands can act on.
- Live updatestrend signals refresh weekly based on new decision sessions
- Actionableevery trend comes with its audience, related SKUs and opportunity gap
- Machine-readableAPI and export first, plugging directly into brand BI and planning
Six modules
From category overview to opportunity gap
Trend Radar
Concept-level trend cards: current volume, growth rate, consecutive growth weeks, stage (emerging/rising/exploding/mature) and evidence trail.
Brand Positioning Map
2D taste coordinate scatter plot showing your brand vs. competitors, taste distance and white spaces — generate a positioning readout in one click.
Audience Profiles
Taste-dimension audience segmentation: aesthetic motifs, scenario preferences, decision factors, price sensitivity and brand lineage.
Opportunity Gaps
High-demand low-supply taste white spaces, rising concepts not yet claimed by brands, and new-product direction suggestions.
Reports & Subscriptions
Weekly/monthly auto-generated reports, PDF/Excel export and API subscriptions, with proactive alerts on key trend anomalies.
Data pipeline
From decision data to brand insight
Decision capture
Every C-side Agent session is structurally captured: needs, candidates, comparisons, recommendations, feedback — all six states.
Aggregation & anonymization
Aggregated by taste dimension, all personal info removed, output only when sample size ≥ 50 — privacy and statistical validity guaranteed.
Trend computation
Concept volume, growth, stage detection, brand positioning coordinates, audience clustering and gap identification — refreshed weekly.
Insight output
Six-module dashboards + auto reports + API subscriptions — marketing, innovation and strategy teams share one live taste language.
The credibility of trend insights rests on real decision data — not social media volume, not survey sampling, but what consumers actually considered, rejected and why in real shopping moments.Pinweima Data Principle
From single-category reports to enterprise data services
Three tiers by brand size and need: Starter for single-category teams, Professional covering all modules with custom analysis, and Enterprise supporting multi-brand, multi-market and deep API integration.
All tiers include data updates, core dashboards and report export; Professional and above add custom analysis, dedicated customer success and API call quotas.
- Starter $15K/yrsingle category, monthly reports + core dashboards
- Professional $45K/yrall modules + quarterly custom analysis + base API quota
- Enterprise $120K–220K/yrmulti-brand multi-market + full API + dedicated team
FAQ
About Taste Trend Insights
How is this different from marketing data platforms like Massive Cloud Map or Miaozhen?
They answer who is viewing and buying (traffic and behavioral data). We answer why they chose, what they hesitated between, and where taste is heading (decision-process data). Granularity is at the taste-dimension level, and we are cross-platform neutral.
Where does the data come from? Is consumer privacy protected?
Data comes from real sessions on the C-side consumer decision Agent, all structurally captured. Brand-side output is aggregated, de-identified statistics and structural information — no personally identifiable information. Dimensions with sample size below 50 are not output.
How often is it updated?
Trend signals refresh weekly, with proactive alerts on major anomalies; monthly/quarterly reports are auto-generated. High-frequency monitoring is available during product launches and campaigns.
Can I buy data for just one category or one market?
Yes. Starter supports single-category single-market; Professional and above can expand to multi-category multi-market, billed by actual usage.
Turn taste trends from after-the-fact summaries into live navigation
Book a 30-minute demo to see your category's position in the taste coordinate, rising trends and opportunity gaps.